PHINMA Property Holdings Corporation (PHINMA Properties), a member of the 100 percent-owned Filipino conglomerate PHINMA Corp., continues to prove it is a strong partner in nation building.
From left: Jose Mari Del Rosario, President & CEO for PHI NMA Hospitality Inc.; Roberto M. Laviña, PHI NMA Properties Chairman; Ms. Carisse Echaus, JEPP Property Corp; Arch. Noli Puentevella, JEPP Property Corp; Paolo V. Reyes, VP and Chief Township Officer, PHI NMA Properties., Ricardo G. Hilado, Sr. Vice-President & Chief Housing Officer, PHI NMA Properties; and Raphael B.
“Perhaps, more than the growth of regions, it was our desire to go there. PHINMA leadership advocates nation building. You don’t build a nation by staying in Metro Manila. The bonus is that all these regions are growing fast,” Felix added.The launching of Saludad Township, in the City of Bacolod proves PHINMA Properties is committed to develop cities outside the NCR.
The first phase of the project began this year and will be completed by December 2025 to be followed by the start of the second phase in January 2026 that will be completed by 2028. According to Paolo V. Reyes, Vice President and Chief Township Officer of PHINMA Properties, the entire project build up is projected to be until 2039.
“We chose to go to Bacolod because we think we can make a difference in the urbanization of this city,” said Felix. “Our aim is to really make lives better and become a solution provider by giving people a dignified life that they so much deserve.” As a mixed-use township, PHINMA Properties and JEPP envision the 21 hectare Saludad as a catalyst for local economic development by creating commercial spaces and a retail center that attract investors and entrepreneurs, generating new jobs and opportunities, and cultivating an environment where businesses can flourish.
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