Philippine sportscasters get real about AI and share their most emotional moments on the field

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Philippine sportscasters get real about AI and share their most emotional moments on the field
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The integration of AI in the world of sports challenges journalists to reassess the emotional aspect of their work.

The integration of AI technology in the world of sports media challenges journalists to reassess the emotional aspect of their work. Photo courtesy of PAULINE VERZOSAHaving been a sports fan all my life, reporting on it courtside was a natural progression. But for me, the best part of being a sports correspondent was getting to know the athletes. In my first year on the job, I had the honor of reporting on the National University Women’s and Men’s Volleyball Team.

The friendship was a bonus but I believe empathy does a lot to enrich one’s reporting — a real feel for what a team is going through. It inspires reporting that isn’t just heartfelt but informative, so that an audience has an even greater connection with the players they’re watching. In light of recent discussions surrounding Artificial Intelligence taking a seat in the world of sports media and broadcasting, I spoke with some sportscasters about their most emotional moments on the court. While I acknowledge the myriad benefits that AI brings to the field, I remain steadfast to the human and emotional aspect of sports reporting. These reporters see their jobs as something more than a source of income; it has become their passion and way of life.

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