Pinoy Interactive Entertainment, or PIE, celebrates its first anniversary with a brand new season of exciting programs, immersive experiences, and innovative ways to win, aiming to captivate the hearts of KaTroPIEs nationwide.
Originally positioned as a TraDigital platform – a perfect blend of traditional and digital content – when it launched last year, PIE enters its second year as an interactive and rewarding platform where people can have fun while increasing their chances of winning by simply clicking on their mobile phones or engaging via the website. With each click or “pindot,” our KaTroPIEs can earn points, win instant cash prizes, premium items, and build meaningful connections and experiences.
KROMA Entertainment CEO Ian Monsod and Head of Broadcast Jil Go with ABS-CBN Chief of Staff Connie Lopez and PIE Programming and Operations Head Alex Asuncion The campaign highlights the diverse ways in which everyone can win by actively participating in PIE’s various programs: Viewers who actively engage in the PIE experience by registering, referring others to PIE, voting, sending reactions, and attending PIE’s events in barangays, malls, and tourist spots around the country are eligible to earn online points. The KaTroPIE with the highest points can win exciting prizes such as cash, vouchers, premium items, and unique experiences through the channel’s various game shows.
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