THE Philippine National Volleyball Federation (PNVF) has incorporated the Korean touch in world-class marketing and public relations to the country’s
PNVF president Ramon “Tats” Suzara and Jeon Yongjun with PNVF secretary-general Donaldo Caringal and marketing head Raoul Floresca and top officials of the NEOCOLORS P&A Inc. in SeoulTHE Philippine National Volleyball Federation has incorporated the Korean touch in world-class marketing and public relations to the country’s first-time and solo hosting of the FIVB Men’s World Championship 2025 in September.
Suzara, who was joined in the official visit in Seoul by PNVF secretary-general Donaldo Caringal and marketing head Raoul Floresca, noted that as pop culture influences consumer behavior in the Philippines, companies could capitalize as the South Korean national team takes part in the elite 32-nation world championship set from September 12 to 28.
The LOC—co-chaired by William Vincent Araneta Marcos, Senator Alan Peter Cayetano and Tourism Secretary Christina Garcia Frasco—is determined to make the 2025 world championship the biggest volleyball event ever, confident of surpassing the 2022 edition’s reach of 1.5 billion on television and online.
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