Products associated with fried food topped the list of Filipinos’ purchases from sari-sari stores this holiday season, according to a study by Philippine startup Packworks and sociocultural research firm Fourth Wall. | AldenMonzonINQ /PDI
The same study shows many Filipinos giving up fruit salads and other sweets this season, apparently due to the high prices of many of their ingredients including fruits, sugar and cream.sawsawanculture epitomizes the communal nature of eating for us, Filipinos – that is, eating is more than just consuming good food, but forging long-lasting connections with others,” he added.
“It asks and implores one to touch the food, not only to consume but also to partake. To allow ourselves to connect with the things we eat on a deeper, more spiritual level. It asks us to treat food intimate,” wrote Orendain.is one of the most important facets of this trait. It defines the very structure of Filipino culture. It shows us how we adapt, how we change, how we are hospitable, and how we love to please.
All-purpose cream sales declined by 11 percent while canned fruits decreased by 16 percent, suggesting that some Filipinos are giving up fruit salads on their holiday table this year.
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