Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman

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Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman
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On January 1, 2025, Bernie Liu officially stepped down as CEO of Golden ABC (GABC)—popularly known as the Penshoppe group—after serving in the role for nearly 30 years, beginning in 1996.

On January 1, 2025, Bernie Liu officially stepped down as CEO of Golden ABC —popularly known as the Penshoppe group—after serving in the role for nearly 30 years, beginning in 1996. In line with such move, Bernie focused on his role as executive chairman of both Golden ABC as well as its holding company, LH Paragon Inc.

Assuming the role of Golden ABC’s CEO is Alice Liu, marking the culmination of a two-year long succession plan, as part of the company’s succession strategy. Alice, who has served as GABC’s president and COO since March of 2023, was elected and appointed by the company’s board of directors to serve as the new CEO.

With such appointment, she relinquishes her COO title but will continue to serve as the organization’s president. The transition is the result of meticulous planning, with Bernie and Alice working closely with the company’s leadership over the past two years to ensure a smooth handover.Quitting vaping this 2025? Here’s what the evidence shows so far about effective strategies

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