THE internet is not a safe place for children and in 2025, more and more parents will realize this. “Parents have started restricting their children from using gadgets, interacting, or making transactions online,” said Accenture in its Life Trends 2025 report.
ACCENTURE Life Trends 2025 identifies five macro-consumer trends forecasting the changing dynamic between technology and users.“Parents have started restricting their children from using gadgets, interacting, or making transactions online,” said Accenture in its Life Trends 2025 report.
“A ‘back to the future’ shift in marketing can be expected, with an even mix of digital and offline strategies to reach parents and children,” said the Accenture report. Parents being suspicious of their minor children’s online access and activities is one of five macro-consumer trends forecasting the changing dynamic between technology and users identified by Accenture in its Life Trends 2025 report. Called, this trend is about parents facing the challenge of helping the next generation have a healthy relationship with digital technology.
According to Accenture, over half of people these days question the authenticity of online content. This has affected their online shopping habits and brand interactions.Last year’s Decade of Deconstruction trend showed how goals and priorities are changing. According to Accenture, three out of four consumers said they wish companies would respond faster to their changing needs. Over half of people want quick answers and guidance and turn to crowd-sourced information for faster results.
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