Matt Wright has been a powerhouse of the Top End’s tourism industry for years. But in the wake of the crash death of his Netflix co-star, some of his businesses have been folded.
On television screens around the world, Matt Wright presents an image of the rugged Australian outback, a land of wild crocs and even wilder men."It's this notion of wild country, the territory, and he portrays this very well," Charles Darwin University lecturer and former tourism researcher Ulrike Kachel said.
"The brand is built around Matt Wright, the Outback Wrangler, the wild country … so definitely benefited from the image, the Matt Wright image," Dr Kachel said.As well as external partners, Mr Wright's family have run multi-million-dollar businesses across the Top End, including helicopter and boat tours, and luxury glamping ventures.
Since the crash, some of Mr Wright's high-profile partnerships have been put on hold indefinitely and some of his business have been folded. Mr Denigan made headlines after he shot an axe-wielding home invader in 2017, an incident from which he was eventually cleared of wrongdoing. "And sometimes they get tarnished, then you just got to get another tin of Brasso and clean it up, you know?"
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