Ukrainian president said in an interview that listening to \u0027dad rock\u0027 was one preferred method of enduring his country’s war with Russia.
But the idea was a hit. As the journalist Zaria Gorvett wrote in 2020 article, “In a report on the show’s success, BBC executive cited the numerous letters and reports they had received from managers nationwide. One described the impact as “incalculable”, while another estimated that, for an hour or so after a session of music, output at their factory increased by 12.5-15 per cent.”
Away from the frontline, even a cursory glance at various academic studies provides reams of evidence regarding the power of music in professional settings. Did you know, for example, that fast-food restaurants prefer to play up-tempo songs in order to encourage a higher turnover of diners? Conversely, sumptuous department stores entice their customers to stick around by playing slower songs by widely-known artists. In this, the research doesn’t lie.
Of course, there is a time and a place for such ambient intrusions. I’m not sure, for example, that patients submitting to a vasectomy would be wholly keen on hearing Operation – “snip and tie, snip and tie” – by the Circle Jerks while waiting for the local anaesthetic to take hold.
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