OPINION: Stand united, Canadian news media Facebook Google cdnpoli
Speaking to the benefits of Australia’s News Media Bargaining Code, which the Canadian bill is modelled on, Sims said publishers are receiving “well over AU$200 million per annum for deals that run from four to five years each.” He added, “We only recently got some data that showed that there was a 50 per cent increase in the hiring of journalists post the code deals being done.”
It’s a game of brinkmanship as the platforms try to flex their muscles and the threat “backfired” in Australia, says Sims, who designed the Australian code.Article content “This law was considered the best approach for a majority of European publishers,” says Luis Enríquez Nistal, current CEO at Vocento and the president of the publishers association when the law was passed. And he adds, “it became the worst communications problem Google ever faced.
Today, the large Spanish publishers say that being dropped from Google News didn’t have a big effect on their business. Some publishers we spoke to say the measure was revenue neutral. Others said publishers benefited from having more control over their relationships with their readers and advertisers.Article content
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