[OPINION] Demystifying net-zero and climate reporting in the Philippines

'People are never going to take action unless they care. People are never going to care unless they understand.'

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Yet effective climate communication is a puzzle that is still being solved to this day. Media practitioners do not only face the crucial task of how to report it to their audiences, but also the problem of being well-versed in the language used to discuss this issue.On April 16, the Philippines’s first-ever “Net-Zero 101 Media Training” was held by the Net Zero Carbon Alliance, Eco-Business, and British Embassy Manila.

Uncovering this may be done with knowing what constitutes a “science-based” approach. For instance, the media needs to be equipped with the proper knowledge on whether a business plan is truly aligned with the targets under the Paris Agreement, especially limiting global warming to 1.5°C. Yet the current set-up of the media landscape in the country is lacking in highlighting the climate crisis. While stories on this issue are often placed under the “environment” beat, reporters have also attempted to make their pitches by highlighting the elements of their articles that correspond to beats that are traditionally more appealing to readers, such as business and politics.

Despite these challenges, she emphasized that journalists can still make climate issues more relevant. Citing her experiences in covering the global climate negotiations with other reporters, Magbitang mentioned that Filipino media can still turn the outcomes of a conference happening abroad into locally-relevant stories.

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