OpenAI tech gives Microsoft's Bing a boost in search battle with Google

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OpenAI tech gives Microsoft's Bing a boost in search battle with Google
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Page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.

Page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.

They also underscore a rare opportunity for Microsoft to make inroads in the over $120 billion search market, where Google has been the dominant player for decades with a share of more than 80%. "Bing has less than a tenth of Google's market share, so even if it converts 1% or 2% of users it will be materially beneficial to Bing and Microsoft," Luria said.

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