The language used to sell property to potential buyers is linguistically rich, unique and usually downright odd
Opinion: the language used to sell property to potential buyers is linguistically rich, unique and usually downright oddWith demand for housing in Ireland far exceeding supply and prices creeping up towards Celtic Tiger levels, more people than ever are clicking into property websites to peruse listings of potential homes. Those who are in this unenviable position will be all too familiar with the type of language that is used to present property to potential buyers.
At the higher end of the cost spectrum, descriptions of houses veer into full on property porn territory. Here, the meaning doesn’t seem to matter as much as the sense of superiority created by phrases such as ‘commanding aspect’, ‘alluring sensibility’ and ‘domineering façade’. Adjectives that are usually reserved for people are employed to provide descriptions of gardens that are ‘generous’, kitchens that are ‘endearing’ and spaces that are ‘discreet’.
From RTÉ Radio 1's Morning Ireland, Cian McCormack reports on how increasing house prices in Co Clare reflect a national trend Just as there are genres of music, movies and literature, there are genres of language. Property ads and listings represent a genre that is unique in its descriptive repertoire. A genre of language is successful if there are shared expectations between the creators and consumers of the language. We have come to expect these types of expressions when we open the property section of a newspaper or browse through the many websites advertising property for sale or rent.
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