Facebook runs dozens of ads targeting Irish users with anti-vaccine and Covid-sceptic content

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Facebook runs dozens of ads targeting Irish users with anti-vaccine and Covid-sceptic content
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Several ads were removed by the social media firm this week.

Image: Shutterstock/BigTunaOnline Image: Shutterstock/BigTunaOnline DOZENS OF ADS targeting Irish Facebook users with products and services containing Covid-sceptic and anti-vaccine messages have been sold by the social media giant in recent months, an analysis by The Journal has found.

The ads did not run exclusively in Ireland and have been seen by tens of thousands of people, but the advertisers involved had the potential to reach millions of Facebook and Instagram users by sponsoring posts on both platforms. It follows a report by CNN in December which found similar ads relating to Covid-19 vaccines, as well as others which compared the US government’s response to the pandemic to Nazi Germany and which promoted political violence.

One ad describes procedures which it says are designed to “treat the harmful effects of extrapulmonary inflammation caused by the toxic spike protein”. Studies from clinical trials and based on national vaccine rollouts across the world have repeatedly found that Covid-19 vaccines are safe and do not cause health problems in the majority of cases.

Ads by the company on Facebook, Instagram and messenger which ran until this week featured t-shirts with similar slogans, including: The page, run by a US-based video blogger called Kat Foronda, claims to share “unbiased information on current events” but regularly posts falsehoods about vaccines and amplifies vaccine-sceptic views.

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