THERE is no better way to kick off Suzuki Philippines’ (SPH) golden year celebration than a blended ride-and-drive event.
THERE is no better way to kick off Suzuki Philippines’ golden year celebration than a blended ride-and-drive event. Marking the beginning of SPH’s 50th Anniversary celebration was the One Suzuki Kick-Off Ride, the brand’s first-ever gathering of Automobile, Motorcycle and Marine Divisions as One Suzuki Family for a celebratory event. Attended by over 60 media members and influencers from 57 networks and publications, this is by far SPH’s most significant engagement.
“Suzuki is within the top five automotive brands in the Philippines across all divisions, with over 4,200 network outlets nationwide. This success is not just due to our quality products, but also to the strong relationships we’ve built with our dealer network and media friends,” said Managing Director Norminio Mojica.The momentous blended ride and drive of Suzuki motorcycles and cars kicked off at the SPH plant in Canlubang, Laguna.
During the cruise, the boat pilots not only demonstrated the boats agility, but more importantly, the motor’s unrelenting power, pushing the boats beyond 40 knots effortlessly. Impressively, while the motors were pushed to its optimal performance, the noise level was otherwise. All we heard were muffled sounds and the feel of acceleration.
Automobile Division Director and General Manager Norihide Takei underscored the company’s continued growth, and shared, “Suzuki Automobile achieved a more than 10 percent growth in 2024, surpassing the industry average. This reflects the trust and love Filipinos have for Suzuki vehicles, from the iconic Jimny 3-Door to our latest innovations, the Jimny 5-Door and XL7 Hybrid.
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