Omnicom Media Group launches Hearts and Science in the Philippines

Hearts & Science is anchored by a strong foundation of heart and data analytics to create impactful campaigns for its clients

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Omnicom Media Group in partnership with adobo Magazine, formally launched its newest media arm, Hearts & Science, last October 9 at the Manila House, Seven NEO, Taguig. As a unique media brand, Hearts & Science is anchored by a strong foundation of heart and data analytics, enabling it to create impactful campaigns for its clients.

Industry leaders, including, managing director of Kantar Media Philippines, Jay Bautista, managing director of McDonald’s Philippines, Margot Torres, and chief marketing officer of GMA Network Inc., Lizelle Maralag stressed the power of human connection in today’s data-driven world in an insightful panel discussion. With the right tools and access to relevant data, they believe this can positively impact both Filipino consumers and brands.

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