NZ sports among those 'woefully unprepared' for pandemic, TV official says

NZ sports among those 'woefully unprepared' for pandemic, TV official says COVID19 COVID19Quarantine

WELLINGTON - Sports bodies were among those "woefully unprepared" for the effects of the coronavirus pandemic, the head of New Zealand's Spark Sport said.

"We were woefully unprepared for this in every sector of society," Spark Sport chief executive Jeff Latch told Women In Sport Aotearoa's 'Leadership in Lockdown' series. Most sports in New Zealand, including the dominant rugby union, have said they were suffering financial pressure from the outbreak as broadcast, commercial, sponsor and ticket revenue all dried up.

"The lack of cash in the whole ecosystem when live sports stopped has been the fundamental thing that has caused massive challenges for all the sports organisations and broadcasters around the world."

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