This was among the findings of the Digital Public Pulse project, which investigated networks, conversations, and interactions on social media related to the recent elections. More on the report here:
MANILA, Philippines – Researchers from the University of the Philippines College of Mass Communication found that different kinds of non-traditional accounts, pages, and groups were among the dominant actors in social media conversations related to the 2022 Philippine national elections.project, which investigated networks, conversations, and interactions on social media related to the recent elections. The full research report of the findings was released Monday, October 17.
The project looked into publicly available social media data from major platforms Facebook, Twitter, and YouTube from May 2021 to May 2022. Data analysis was divided into two components: the first looked into online communities and influential actors involved in election discourse, while the second focused on textual analysis of election-related conversations.
Digital “native” accounts, which researchers defined as accounts that “straddled” between their non-political identity and political activity, were also among the identified key intermediaries. These “gray area” accounts can possibly “[manipulate] unsuspecting publics” because of their ambiguous identities. On Facebook, the study found that meme pages, community groups, and buy-and-sell groups tended to share “personalized” political posts suggesting support for Marcos.
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