Subtlety is the name of the game.
, the story of the uber-rich, cutthroat Roys led by the snarly and now-dead patriarch Logan.
No logos for the Roys and their jet set, though one important striver in their midst had to learn about stealth wealth the hard way. "The stealth wealth mood was solidified in this season’s buys when the usually splashier brands, like Loewe, Saint Laurent, Miu Miu, leaned into the more classic sensibility,” says Jodi Kahn, vice president of luxury fashion at the high-end retailer Neiman Marcus.and the back of Paltrow: The Row, Brunello Cucinelli and Loro Piana among them.
Some are looking for new ways to pump up sales and profits by focusing on premium items amid an overall sales slowdown. "It's all about fabric and texture,” Matland says."You can have a cashmere sweater you get at JCrew, but you can see the difference with what a more expensive one from another brand looks like.”The evolution of quiet
"People with real money and power have always done this, at least in the United States,” she says."We have this sort of WASP culture, Protestant culture, that turns away from maximalism.”"You really have to go back to the end of the 18th century. You have the fall of the French monarchy, and then you have this sort of dual rise of industrialisation and the rise of urbanization. And so men step into what is called the Great Renunciation.
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