Luxury brands court Middle East with Ramadan collections
Dior's Ramadan Capsule Collection 2023 shows increase of western luxury brands targeting monied Middle Eastern market. – Facebook pic, April 14, 2023.
WITH flowing kaftans, fluid separates and glamorous maxi dresses, Western luxury fashion brands are increasingly targeting the monied Middle Eastern market with Ramadan capsule collections. “You’re about to be the best-dressed person at every iftar and suhoor that you attend,” declared Cosmopolitan Middle East magazine earlier this month in a Ramadan fashion spread, referring to the meals before and after the daily fast during the Muslim holy month.
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