Nike has been one of the organization’s biggest supporters since the deal originally began back in 1999.
Nike originally paused its sponsorship in 2022, as did many of Hockey Canada’s other biggest backers, including Tim Hortons and Telus.
The move comes in the wake of the scandal involving 2018 World Junior Championship team members that has been linked to sexual assault allegations. Hockey Canada has been under fire for handling the allegations, with the organization and the London, Ont. police reopening their investigations. A woman alleged she was assaulted by eight team members during a Hockey Canada Foundation gala in 2018.
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