The move ends more than two decades of sponsorship, dealing a financial blow to the organization
in October, 2022. In a statement provided to The Globe and Mail, Nike confirmed that it is no longer a sponsor. Spokespeople for Nike and Hockey Canada both declined to answer questions about when the relationship ended, or the reason for the change.
“We believe now is the time for corporate partners, broadcast sponsors and community leaders to support Hockey Canada,” Bauer’s vice-president of global marketing, Mary-Kay Messier, wrote in a statement. Ms. Messier served on the CEO recruitment committee at Hockey Canada.
Amid those revelations, and after parliamentary hearings in which Hockey Canada leaders were asked to explain their decisions, a wave of sponsors that had earlier suspended their support confirmed that they were pulling their sponsorships for men’s events altogether for the 2022-23 season. Those sponsors included Bank of Nova Scotia, Nike, Tim Hortons, Telus, Esso and BFL Canada. Recipe Unlimited Corp.
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