It's like Pokemon GO, but Monster Hunter?
The role-playing game lets players find each other via their smartphones and then work together to trap or kill monsters overlaid on a fantasy version of the real world. In this alternate reality, Tokyo’s Shibuya entertainment district can become a vast desert or a swamp, teeming with the Capcom franchise’s creatures.
San Francisco-based Niantic has for years experimented blending computer-generated content with the real world using geolocation. It’s tapped story lines from the Harry Potter books, piggy-backed on the NBA and distributed software development kits largely free of charge. But the technology remains niche. Players often turn off AR features because of their drain on a phone’s battery.
For Capcom, the new game is a low-risk bet to capture a share of the expanding global smartphone game market. Mobile games accounted for half of the entire game industry last year at US$92bil , outweighing both console and PC games combined, Newzoo data show. Osaka-based Capcom is Japan’s top maker of big-budget titles for consoles and PCs, but has been slow to monetize its franchises via smartphone gacha games, which nudge players to spend more for in-game items or upgrades. The maker of Resident Evil and Street Fighter earned ¥4bil from smartphone games in the fiscal year ended March 2022, while Square Enix Holdings Co. earned ¥130 billion and Bandai Namco Holdings Inc. made ¥186 billion.
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