The NBA will have its own version of March Madness this season. It won't take place on the court or feature a matchup between LeBron James and Joel Embiid. Instead, it will set the framework for how fans will be able to watch their favorite teams and players in future seasons.
NBA commissioner Adam Silver watches the Washington Wizards play the Indiana Pacers during the first half of an NBA basketball game in Indianapolis last Wednesday.It won’t take place on the court or feature a matchup between LeBron James and Joel Embiid. Instead, it will set the framework for how fans will be able to watch their favorite teams and players in future seasons.
The league’s nine-year agreement, which runs through the 2024-25 season, brings in an average of $2.67 billion per season, making it the world’s second-richest deal for domestic rights. That is nearly triple the $930 million per year from the previous eight-year contract. ESPN/ABC and Turner air a combined 165 regular-season games. Warner Brothers Discovery, which owns Turner Sports, also runs NBA TV, which airs 106 games.
The NBA also remains appointment viewing. The six games on ESPN and Turner from Tuesday through Thursday averaged 2.57 million viewers, up 13% over last season and the most-viewed opening week in the six years that the season opened on schedule. ESPN has also discussed adding strategic partners, which could include sports leagues, as it prepares to launch a direct-to-consumer product by 2025.
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