New tourism campaign, logo irk Albay lawmaker

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New tourism campaign, logo irk Albay lawmaker
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Albay Rep. Joey Salceda was none too pleased with the government’s new P250-million tourism campaign slogan and logo because he said they did not feature his province’s beloved Mayon Volcano, one of the country’s iconic and top tourist attractions.

“I am more disappointed in the response that I should not bring this issue up because, anyway, Mayon is included in the 50 major volcanoes and mountains represented in the official tourism logo and slogan,” Salceda said.

Frasco sought to appease the Albay representative, saying that the campaign video released was “only the beginning.” “This is how thousands of Albayano families make a living. It would not have cost much to include just a scene of Mayon, but it would have meant the world to Albay families relying on tourism for their bread and butter,” he said on Facebook.In her television interview, Frasco said the “changing trends” in tourism and travel in the wake of lockdowns and mobility restrictions due to the pandemic prompted the DOT to rebrand the government’s tourism campaign.

“[This] would be an opportunity for the country to add new attractions that may entice tourists to visit the Philippines beyond fun and adventure,” she said.

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