TOKYO, Japan — Keita Suzuki leads a group of young analogue photography fans around a coastal city in Japan, stopping to snap pastel hydrangea blooms with bulky vintage film cameras.
The participants later share their lush retro-looking snaps online — a trend a top Japan ese camera brand wants to capture with its first new film model in two decades.Instead of pressing a smartphone button, more and more young people 'want to experience the original act of taking a photograph: winding the film up, looking through the viewfinder and releasing the shutter,' Suzuki told Agence France-Presse.
Plans to release a new analogue camera were hatched around 2020, but weren't easy to realize.'This was a completely new project, so it was like groping in the dark,' Suzuki said.'There were so many hurdles, but we received a lot of support from many people.'Pentax engineers used archive drawings of past cameras, some on paper, to try and make manual winders and other analogue technology.But they struggled, so the company asked retired colleagues to come back to help.
Japan Film Camera Aimed At 'Nostalgic' Young Fans
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