Value of in-person events underscored after years of pandemic restrictions
With B.C.’s unemployment rate scraping near all-time lows, plenty of job vacancies and businesses scrambling to find workers, it is an ideal time to be looking for a new job or one that requires more responsibility and comes with higher pay.
Going to these events is important because creating even loose connections with people can be helpful in landing a job. A study in Science magazine last month found that relatively weak ties on the networking site LinkedIn proved twice as effective in helping land a job than did stronger social ties.“We had to reschedule all of our January, February and March events from earlier this year to take place this fall, because of COVID-19,” Surrey Board of Trade CEO Anita Huberman told BIV.
“A recent industry event of ours sold out so quickly we actually changed venues to accommodate the number of people who wanted to attend,” he told BIV. Moen recently resurrected his World Referral Network in Vancouver, and has held events, such as a Sept. 14 breakfast on a yacht outside the Westin Bayshore that was open to the public and attracted 82 people who paid $30 each.
LinkedIn surveys support the idea that networking plays a huge role for recruiters and job seekers. One survey in 2020 found 73 per cent of participants reported that they had been hired in the past as a result of someone they know making an introduction or a connection.How to network Networking can be a challenge for some people because they go about it wrong, said Moen, who co-founded Impresario Partners and has held executive positions, such as president of Blenz Coffee.
Another of Moen’s tips when networking is to listen to what the other person is saying instead of dominating the conversation. Sometimes, Moen said, the best people at networking events are quiet people.
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