Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they're willing to sit through commercial breaks.
The streaming giant said it has marked Nov. 1 to launch its new ad-supported streaming tier in Canada for $5.99 per month. The price is significantly less than Netflix's ad-free plans which start at $9.99 and go as high as $20.99 a month.
The experience drifts away from Netflix's insistence for years that it would never stray into ad breaks during its programs, a choice the company has said helped build its reputation. "And that could mean some of our existing members shift off of a plan that doesn't include ads into this basic with ads plan. But if that's the better experience for them in terms of the price ... then we want to enable them to do that."
The experience of breaks will be similar to what viewers have seen on other platforms, including Bell Media's free CTV streaming library. Netflix movies will take a slightly different approach that aims to"preserve the cinematic model" for new titles, according to Peters. Instead of placing commercials within the film, recent releases will have pre-roll ads only, while mid-roll ads will be introduced after the title has been available for an undetermined period of time.
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Netflix Canada launches ad-supported tier for $5.99 on Nov. 1TORONTO — Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they’re willing to sit through commercial breaks.
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Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they're willing to sit through commercial breaks.
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Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan -- as long as they're willing to sit through commercial breaks.
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