Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they're willing to sit through commercial breaks.
A visitor takes pictures beside 2022 Netflix Korea series and film posters during the 27th Busan International Film Festival in Busan, South Korea, Friday, Oct. 7, 2022.
In exchange for the savings, Netflix said subscribers will see an average of four to five minutes of ads per hour placed before and during TV shows and films. But competition in the streaming space has intensified in recent years with newcomer Disney Plus quickly encroaching on the company’s status as the most popular streaming service. Wall Street analysts have raised concerns that a decline in Netflix subscribers earlier this year may continue if more people switch to alternative platforms.
However, not everything in the Netflix library will be available on the ad tier and subscribers won’t have the option to download titles for remote viewing. Before the program begins, a limited run of 15- and 30-second ads will play, while during the show, there will be fade-outs to a commercial at natural times in the narrative.Sign up for our newsletter to get breaking news and daily digests sent to your email.In the press briefing, Netflix executives used an example from “Emily in Paris” where the commercial break was placed between the end of dialogue at a restaurant and the establishing shot of a new scene on the streets of Paris.
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