TORONTO — Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they’re willing to sit through commercial breaks.
The streaming giant said it has marked Nov. 1 to launch its new ad-supported streaming tier in Canada for $5.99 per month. The price is significantly less than Netflix’s ad-free plans which start at $9.99 and go as high as $20.99 a month.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
But competition in the streaming space has intensified in recent years with newcomer Disney Plus quickly encroaching on the company’s status as the most popular streaming service. Wall Street analysts have raised concerns that a decline in Netflix subscribers earlier this year may continue if more people switch to alternative platforms.Article content
However, not everything in the Netflix library will be available on the ad tier and subscribers won’t have the option to download titles for remote viewing. Before the program begins, a limited run of 15- and 30-second ads will play, while during the show, there will be fade-outs to a commercial at natural times in the narrative.
Advertising will eventually be targeted by the specifics of a user’s profile which will require people at sign up to provide their date of birth and gender — with the options of male, female or neither/prefer not to say. However, executives said that ads will only be targeted to genre and not more specific user demographics on the launch date.
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Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they're willing to sit through commercial breaks.
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Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they’re willing to sit through commercial breaks.
Read more »
Netflix Canada launches ad-supported tier for $5.99 on Nov. 1TORONTO — Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they’re willing to sit through commercial breaks.
Read more »
Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan — as long as they're willing to sit through commercial breaks.
Read more »
Netflix Canada launches ad-supported tier for $5.99 on Nov. 1Netflix is giving Canadian viewers the option for a cheaper monthly subscription plan -- as long as they're willing to sit through commercial breaks.
Read more »