Service will cost $5.99 a month and show viewers four to five minutes worth of ads each hour
Netflix Inc. will launch its new ad-supported tier in November in Canada and 11 other countries as it fights for fresh eyeballs in the crowded streaming market it helped establish.
The price level is half that of Disney+’s ad-free offering in Canada. But Netflix’s Nov. 1 Canadian launch gets ahead of Disney’s own plan to launch an ad-supported tier in December – though it is not yet clear if the cartoon, Marvel andstreaming behemoth will immediately make its ad-supported tier available here. The Walt Disney Co.
It will not be a seamless rollout, however. Because of broadcast terms in licensing deals Netflix has with various studios and distributors, the company estimates about 5 to 10 per cent of content will not be immediately available for users of the lower-cost advertising tier. The new Netflix tier is also nearly a quarter of Crave’s $19.99 full-service price tag – which features HBO and Showtime titles – but is the same amount as Apple TV+’s ad-free service. Amazon’s Prime Video service costs Canadians $9.99 a month, and also includes expedited shipping deals.
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