The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about profits but are deeply engaged in societal, environmental, and political dialogue.
This change stems from a growing desire and demand among consumers for companies to contribute more meaningfully to societal welfare, pushing the boundaries of traditional business roles.
Enhances brand differentiation: Brand activism also help organizations stand out in a crowded market. By taking a stand on issues that matter to consumers, brands can differentiate better from competitors as they offer a unique value proposition that is product features and essences. Operational and financial risks: Committing to social causes might necessitate operational changes that can be costly or logistically difficult or challenging. The brave ones that participate in the political fray can potentially invite scrutiny or worse a retaliation from political figures or groups opposed to the brand’s stance.Known for its clothing and lifestyle products, Bench has engaged in various social issues, including LGBTQ+ rights.
Flag carrier Philippine Airlines felt the shock of ballooning prices of fuel and services in the first quarter of the year,...
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