ARTIFICIAL intelligence or AI has captured headlines for the past several years, but it was the launch of ChatGPT in November 2022 that literally made it a household name.
In fact, according to The Work Trend Index by LinkedIn and Microsoft, the value of AI is recognized at the leadership level in the Philippines. Based on the survey, 89 percent of Filipino leaders believe their company needs to adopt AI to stay competitive. This puts the Philippines ahead of global and regional counterparts that were also surveyed.
Organizations in the Philippines need to have in place a robust communications strategy to address these challenges.In short, AI is powering a crisis of confidence for many organizations. As every good communications professional knows, in any crisis, the key is to communicate, communicate and communicate.
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