The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray “official” badge for some high-profile accounts. READ:
start to owner Elon Musk’s campaign to revamp the influential platform following his $44-billion buyout.
“I just killed it,” Musk tweeted hours after the new tag was added to government accounts, big companies, and major media outlets. The launch of the new official label began Wednesday and was on the accounts of companies such as Apple and BMW, as well as public ones such as the White House and major media outlets.Accounts that had received the “official” badge—including Agence France-Presse, BBC News, Pope Francis and Kanye West—saw the mention disappear.
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