Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, marketing industry professionals said.
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, marketing industry professionals said., to discourage "extreme levels" of data scraping and system manipulation.
The limits are "remarkably bad" for users and advertisers already shaken by the "chaos" Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday. "This move signals to the marketplace that he's not capable of empowering her to save him from himself," he said. A Twitter spokesperson did not reply to requests for comment and inquiries about how long the restrictions will last on Sunday.
Olivia Wedderburn, an executive at creative agency TMW Unlimited, said she was advising her clients to "stop investing in Twitter immediately," because the platform was turning away heavily engaged users, which she said is the "sole reason" to advertise on Twitter.
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