THE Department of Tourism (DoT) is proposing to include museums in “tourism circuits” that it is seeking to promote in a bid to attract more visitor traffic. READ:
Tourism Secretary Maria Esperanza Christina G. Frasco offered the DoT’s assistance to the National Museum of the Philippines in the marketing and promotion of museums, as well as the establishment of tourism circuits that include museums.
Ms. Frasco said that the NMP can boost marketing and promotion of its museums under its management by reaching out to local government units , part of an ongoing DoT initiative to seek out relatively unpromoted attractions. “I hope to have a similar effort done for the National Museum because I will be very interested to explore how we can assist in increasing engagement for its endeavors,” Ms. Frasco said.
The NMP’s board of trustees consists of the Tourism Secretary, the Education Secretary, the Tourism Committee Chair of the House of Representatives and the Senate, the Chairperson of the National Commission for Culture and the Arts, the Director-General of the National Museum, and eight representatives of the private sector in the National Museum Board. —
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