MICRO, small and medium enterprises (MSMEs) must adopt bricolage and digital transformation to enhance their resiliency in the post-pandemic economy, said an associate professor from the Asian Institute of Management (AIM).
MICRO, small and medium enterprises must adopt bricolage and digital transformation to enhance their resiliency in the post-pandemic economy, said an associate professor from the Asian Institute of Management .Dr.
Francisco said MSMEs generate 64 percent of employment but only contribute one-third of gross value added, indicating lower productivity.Despite these challenges, Francisco lauded the entrepreneurial mindset behind bricolage — making do with what is available. 'Entrepreneurs are people who have a bias toward action,' he said, emphasizing the importance of resourcefulness and adaptability.
Urged To Adopt Bricolage Digitalization
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