Just three years after it was launched, an estimated 75,000 Filipinos have quit smoking cigarettes and adopted IQOS, a device that heats without burning tobacco and is scientifically validated as a better alternative to smoking.
PMFTC, Inc., the local affiliate of Philip Morris International Inc. launched IQOS in June 2020 in the pilot area of Metro Manila and has since expanded its presence nationwide when it embarked on its bold vision to deliver a smoke-free Philippines.
HeatControl™ is a patented technology used in IQOS that precisely heats, without burning, tobacco-filled sticks wrapped in paper called HEETS to release a water-based aerosol. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke and no ash.“If only all the 16 million Filipino smokers who don’t quit would switch to heated tobacco products, imagine the significant reduction in smoking-related diseases in the country,” Gomez added.
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