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Driven by a growing digital economy and rapid digital penetration, cybercriminals are going on phishing trips in Southeast Asia with increasing frequency. A recentmalicious URLs were accessed in the country last year.
As such, traditional phishing awareness training focused on spotting suspicious emails and language quirks – and was fairly effective. However, GenAI has transformed the face of phishing by generating realistic, context-aware messages that mimic legitimate communications in language, style, and tone. AI-powered tools can even break language barriers, allowing cybercriminals to target a global audience with accurate translations that incorporate cultural nuances.
Beyond technological defenses, organizations should implement processes such as multi-stakeholder approval for significant transactions and establish a ‘safe list’ of numbers for live voice authorization calls, rather than relying on a phone number embedded within a transfer request email. These measures can prevent attacks, even as cybercriminals increasingly use convincing voice deepfakes. Coded language could even be used for additional authentication.
Most importantly, cybersecurity training should not be a one-time event but an ongoing process with content that is regularly refreshed and updated with the latest phishing techniques, which are constantly evolving with advancements in AI.However, as the digital attack surface continues to expand through digital and AI transformation, cyber threats like phishing attacks will continue to become increasingly sophisticated and well-coordinated.
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