Moonton Games, the developer of popular game title Mobile Legends Bang Bang, launched their new corporate social responsibility (CSR) campaign that aims to address environmental issues, starting with the rehabilitation of the Pasig River.
In line with the games anniversary celebration “MLBB Ann7versaya”, the campaign was launched at Filipino-Chinese Friendship Park in Binondo, Manila, with the unveiling of the giant mystery box that had been seen floating along Pasig River the week earlier. The box contains a giant MLBB cake, which aims to draw attention to the river using the game’s popularity among Filipino gamers.
"We're so pleased and excited to be working with Mobile Legends: Bang Bang Philippines in building and rebuilding a community that promotes social interaction and responsibility! Pasig River is more than just the ‘most well-known river in the metro’. Rather, it’s where dreams flourish and victories are planted." said DENR-NCR through public relations officer Raphael Torres.
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