Mitsubishi Motors has had a challenging time on the global stage, resulting in a drop in market share and discontinuation of several models. However, they are confident in their new Triton pickup truck, which will help them compete in the market.
If there is one automaker that has needed a confidence boost , it’s Mitsubishi Motors . This proud Japanese automaker has had a challenging time on the competitive global stage for many reasons. The result was a drop in market share and the discontinuation of several models once considered essential like Galant, Pajero, and Lancer. The Philippines is a different story, however, as Mitsubishi enjoys a strong presence here vis-à-vis their rivals. The miracle market, is what they call us.
Still, they need something strong to compete, and one segment where they haven’t been so confident in is the pick-up truck class. Soon, that will change. They’re quite confident now, and the reason is the new Triton. No, it’s not Strada anymore; they’re unifying the naming strategy worldwide.The Japan Mobility Show (formerly Tokyo Motor Show) is the major launch pad for Japanese automakers. Everyone is here, and everyone wants to go big. Mitsubishi did go big. They debuted the D:X Concept which will certainly evolve and be developed to become the next generation Delic
Mitsubishi Motors Confidence Boost Market Share Pickup Truck Triton