Federal Environment Minister Tanya Plibersek says she does not 'quite understand' the reasons behind the Bureau of Meteorology's rebranding exercise and is seeking urgent advice about the cost of the move.
abc.net.au/news/bureau-of-meteorology-plibersek-rebrand-floods-bom/101547984Federal Environment Minister Tanya Plibersek says she does not "quite understand" the reasons behind the Bureau of Meteorology's rebranding exercise and is seeking urgent advice about the cost of the move.
The plans have been worked on for approximately 18-months but were criticised and mocked on social media. The bureau also advised media outlets that it would be changing its main Twitter handle from @BOM_au to @TheBureau_au, with similar changes to come for its state pages. Outside of editorial space constraints, he said another hurdle for the bureau in rebranding was the universality of the acronym.The agency's mobile app is still called "BOM weather", though this is also likely to change.
"We don't want to jump out ahead of people. We want our audiences to understand what we're talking about," Mr Webb said.
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