REDMOND — Microsoft Corp is revamping its Bing search engine and Edge Web browser with artificial intelligence, the company said on Tuesday, signaling its…
Working with the startup OpenAI, Microsoft is aiming to leapfrog its rival and potentially claim vast returns from tools that speed up all manner of content creation, automating tasks, if not jobs themselves. That would affect products for business, such as cloud computing and collaboration tools, as well as consumer internet.
The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI. Its human-like responses to any prompt have given people new ways to think about the possibilities of marketing, writing term papers or disseminating news, or even how to query information online.
Near-term, “the partnership with OpenAI is more relevant for its business customers,” said Gartner analyst Jason Wong. Still, he said, it could offer “disruptive opportunities” in consumer businesses as well. Microsoft’s decision to update its Edge browser will intensify competition with Google’s Chrome browser.
At the event, Mehdi demonstrated how the AI-enhanced search engine will make shopping and creating emails easier. He showed how Bing could estimate, for example, whether a certain type of couch could fit in the back of a car by pulling together Web data on one’s vehicle dimensions.
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