Microsoft chief executive Satya Nadella testifies that tech giants' efforts to build content libraries to train their large language models 'reminds me of the early phases of distribution deals'
WASHINGTON, DC, USA – Microsoft chief executive Satya Nadella said on Monday, October 2, tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.
The clout in search makes Google a heavy hitter in the lucrative advertising market, boosting its profits. “When I am meeting with publishers now, they say Google’s going to write this check and it’s exclusive and you have to match it,” he said.Nadella also testified that Microsoft had sought to make its Bing search engine the default on Apple smartphones but was rebuffed.
Schmidtlein also said Microsoft’s success in becoming the default – on some Verizon phones in 2008, and BlackBerry and Nokia in 2011 – ended with the same result: users bypassed Bing and did the vast majority of their searches on Google.
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