Metrobank partnered with Infobip to leverage Viber's business messaging platform for enhanced customer communication. The integration allowed Metrobank to send personalized messages with rich content like images and videos, leading to a 50% cost reduction compared to SMS campaigns. The bank experienced a positive response with increased customer engagement and satisfaction.
THE Metropolitan Bank and Trust Co. announced recently it has tapped London, United Kingdom-headquartered Infobip Ltd. to enhance its customer communication strategy through a secure digital messaging platform.
Viber business messages allow brands to send personal 1-2-1 messages to their existing client base who gave consent to receive brand notifications. Rodriguez added. After only two days of set-up and a week of testing, Metrobank was able to create a unique customer experience by sending rich content such as images and videos in promotional Viber business messages with special offers to millions of Filipinos, he said.
“Infobip provided a solution that enabled us to quickly start benefiting from using Viber rich business messaging for sending marketing messages, using both a portal and an integration with our customer relationship management system. The integration with Salesforce was extremely easy to set up and with no disruption to our business processes, and no requirement to involve technical resources from other departments.
“The current business landscape, including that of the banking industry, has entered the era of conversational everything – whether for marketing, support, or sales. Customers across the globe want a conversation with a brand on the channels they already use. These conversations are getting richer, more convenient, and more personalized,” explained Cecile P. Tizon, Infobip director for sales in Asia and the Pacific.
Technology Viber Business Messaging Customer Communication Metrobank Infobip
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