Facebook and Instagram giant Meta on Friday said it will begin labeling AI-generated media beginning in May, as it tries to reassure users and governments over the risks of deepfakes.
This picture taken on March 25, 2024, shows the Meta logo on a smartphone in Mulhouse, eastern France. Facebook and Instagram giant Meta on April 5, 2024, said it will begin labeling AI-generated content beginning in May 2024, as it tries to reassure users and governments over the risks of deepfakes.WASHINGTON, United States —
The board in February requested that Meta urgently overhaul its approach to manipulated media given the huge advances in AI and the ease of manipulating media into highly convincing deepfakes. "We agree that providing transparency and additional context is now the better way to address this content," Monika Bickert, Meta’s Vice President of Content Policy, said in a blog post.
Meta, Google and OpenAI had already agreed to use a common watermarking standard that would invisibly tag images generated by their AI applications. According to the new standard, content, even if manipulated with AI, will remain on the platform unless it violates other rules, such as those prohibiting hate speech or voter interference.
The video showed Biden voting with his adult granddaughter, but was manipulated to falsely appear that he inappropriately touched her chest.
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