SAN FRANCISCO, California — Facebook parent Meta has begun testing ads on its newest social network Threads, an executive an-nounced Friday, as the company continues to grow its alternative to Elon Musk's X.
SAN FRANCISCO, California — Facebook parent Meta has begun testing ads on its newest social network Threads , an executive an-nounced Friday, as the company continues to grow its alternative to Elon Musk's X.Launched in summer 2023, its debut came eight months after Musk's acquisition of Twitter — now called X — when changes like paid subscriptions and reduced content moderation were driving away users and advertisers.
The decision was widely seen as an attempt to appease President Donald Trump, whose conservative support base has long complained that third-party fact-checking on tech platforms was a way to curtail free speech and censor right-wing content.'The launch of Threads ads just weeks after Meta's content moderation makeover will raise advertiser eyebrows,' Emarketer ana-lyst Jasmine Enberg said, predicting negative reactions from users already skeptical of Meta.
Tests Ads On Threads Stand-In For
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