SAN FRANCISCO, United States —Threads, Meta’s challenger to depose Twitter as the go-to platform for celebrities, companies and governments, is
A web version of Threads is seen as key to attracting professionals and media types who are the most active users of social media and post mainly from their computers during working hours.
The rival to Twitter was rushed out in early July by Meta, which invited its more than a billion Instagram users to download the app. But the initial excitement did not last, with usage by the early adopters falling steadily ever since and users calling out for a web version of the app and other tweaks.
X, owned by Elon Musk, still dominates as the platform for comment and news, but the chaos endured at the platform since the Tesla owner took over has eroded its success and sent users seeking alternatives.
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