A decision in a third case involving Meta's WhatsApp messaging service is expected later this month. 9News
In its final decision, the Irish watchdog said Meta "is not entitled to rely on the 'contract' legal basis" to deliver behavioural ads on Facebook and Instagram.
Meta has three months to ensure its "processing operations" comply with the EU rules, though the ruling doesn't specify what the company has to do. Max Schrems, the Austrian lawyer and privacy activist who filed the complaints, said the ruling could deal a big blow to the company's profits in the EU, because "people now need to be asked if they want their data to be used for ads or not" and can change their mind at any time.
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