The Filipina entrepreneur and marketing guru takes us through her journey of working with big brands and leading her businesses
The Filipina entrepreneur and marketing guru takes us through her journey of working with big brands and leading her businessesBrave, bold, and visionary are some of the things that make Rachel Carrasco a total girl boss. Growing up in a family where pursuing a career in finance or tech is the definitive formula to success, she defied it and built a professional life in the field of lifestyle and marketing.
“Singapore is the regional hub in Asia for most of these brands. The competition is high and it is tough, especially in the field of marketing,” Rachel recalls. “It was a very diverse experience for 12 years. You have finance, luxury, and fast-moving consumer goods. It broadened my knowledge. What I do now for both of my businesses are a culmination of all of that.”
“Companies would come to me to create experiences for their brands,” Rachel explains. “It’s almost like storytelling, you have to get to know your consumer to understand their motivations and behaviors. Once I have that, I create a very tailored journey for them.”Soon enough, Rachel, as someone passionate about new experiences and innovations, introduced a new product to the market.
While presenting a product that is new is a key to success, bringing Baken to life comes with several challenges. According to her, pork is the most highly regulated meat in the world. Plus, in introducing a new product or category, education is essential for consumers to fully understand it and then include it in their shopping carts.
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